Monthly Archives: January 2012
A very different type of marketing, guerilla marketing, is an advertising campaign that is more interactive, innovative, and appealing. Rather than simply advertising on a billboard or on television, this method targets customers through creative messages at unconventional or unexpected… Read more.
Meaning : Astroturfing, sometimes also referred to as green marketing, is a kind of advocacy, where in the people or content involved in the campaign favors a political group or a company. However, the campaign is organized in a way… Read more.
Noche Buena, which means ‘the Good night’, is a Spanish term that refers to Christmas Eve. In many parts of the world like Cuba, Latin America, Spain and Philippines, members of the family get together over the dinner and celebrate…. Read more.
An interesting festival that takes place in Japan known as Hadaka Matsuri is a festival wherein Japanese male wear minimum clothing, usually only a white loincloth. This loincloth is known as fundoshi. Males wearing more clothing than just a fundoshi… Read more.
Mud Festival, an annual event in Boryeong, South Korea, takes place in summer every year. Boryeong is a city located about 200 km south of Seoul in South Korea. In this festival, people dip each other in the mud and… Read more.
Up Helly Aa is an annual festival celebrated in Lerwick, Shetland in Scotland. The festival usually starts with processions, marches and visitations of people holding torches. This activity is followed by singing, dancing, and performing in group. It is also… Read more.
Names of the brand, even though very simple, cannot be quickly recollected, unless the mind is triggered by something. That something, as marketers have identified, is a slogan, which imprints the brand in the minds of the listener. Ever since… Read more.
Halloween is a an annual event or a holiday that is celebrated in the US by involving in activities like costume parties, apple bobbing, discussing scary stories, going to haunted places, involving others in pranks, going for horror movies, and… Read more.