Category . Business Insight
Street marketing, as the name suggests, involves marketing techniques used to promote products or services in order to gain attention of the customers present on the streets. However, the reach of this method is not limited only to streets. It… Read more.
Sometimes, messages and promises in advertisements are too good to be true. If they intended exaggeration (and to be a bit funny), customers would not mind it. However, some ads are simply deceptive and convey false messages. Here are a… Read more.
A very different type of marketing, guerilla marketing, is an advertising campaign that is more interactive, innovative, and appealing. Rather than simply advertising on a billboard or on television, this method targets customers through creative messages at unconventional or unexpected… Read more.
Meaning : Astroturfing, sometimes also referred to as green marketing, is a kind of advocacy, where in the people or content involved in the campaign favors a political group or a company. However, the campaign is organized in a way… Read more.
Names of the brand, even though very simple, cannot be quickly recollected, unless the mind is triggered by something. That something, as marketers have identified, is a slogan, which imprints the brand in the minds of the listener. Ever since… Read more.
Foreign Inward Remittance Certificate (FIRC) is a document that is a must for all the remittance that comes into a country. This document works as a proof that money has been sent from a foreign country. When someone receives money… Read more.
An offshore bank is a bank that is physically located outside the country of the account holder. Offshore banks are established in some other countries due to the financial advantages offered by those countries. The advantages can be as follows:… Read more.
Out of many types of leases used today, triple net lease is one of the most common type used by commercial organizations. Under triple net lease, the lessee agrees to pay, in addition to rent, maintenance, insurance and taxes of… Read more.